You’re not just building a business—you’re leading with purpose.
If you’re a woman-led brand in sustainability, wellness, or lifestyle, whether you’re a coach, course creator, or service-based founder, your work goes beyond profit.
You’ve got an offer and a message that matters—now it needs to reach the right people and actually make them care.
I help purpose-driven brands like yours show up online with strategy and storytelling that feel aligned, intentional, and effective.
Let’s bring your message to the people who need it most.
If you’re a woman-led brand in sustainability, wellness, or lifestyle, whether you’re a coach, course creator, or service-based founder, your work goes beyond profit.
You’ve got an offer and a message that matters—now it needs to reach the right people and actually make them care.
I help purpose-driven brands like yours show up online with strategy and storytelling that feel aligned, intentional, and effective.
Let’s bring your message to the people who need it most.
Fostering Change Through Compassion, Creativity, and Digital Marketing Strategies
Welcome, changemaker. For brands that are committed to making a difference – whether that’s through sustainable practices, a plant-based lifestyle, or advocating for mental health – you've found your trusted partner.
Ready to amplify your brand's voice with authentic and mindful social media marketing?
I’m Rubie Jane Montejo, a social media strategist with a background in corporate sustainability and communications.
Before working with purpose-driven brands online, I led engagement efforts at InterContinental Hotels Group and later joined Google’s Food program as a Marketing and Communications Executive.
There, I worked on campaigns to reduce plastic waste, promote plant-based menus, and shift behaviors around sustainability. That’s where I learned how to communicate ideas that matter—and move people from awareness to action.
Now, I bring that same clarity and intention to social media strategy, content creation, and paid ads for women-led brands making an impact in sustainability, wellness, and lifestyle.
We’ve gotten new leads from IG!!! You are doing such an amazing job!
Marni Battista
CEO Institute for Living Courageouslyst
Hey, Rubie. You’re the best. I love you! I just want you to know that! My plan is to keep you for sure!
Don Anfuso
Mortgage Pro 4 Life
I want to thank you very much for all your assistance up until this point. I enjoyed working with you and was happy with your service.
You’re showing up. You’re posting. You’re trying to stay consistent.
But the algorithm feels like a black hole. Your audience is small. Your content isn’t landing the way you hoped.
You’ve probably thought:
• “I don’t know how to reach the right people.”
• “I’m tired of creating content that no one engages with.”
• “I want to grow, but I want it to feel aligned with my values.”
If that hits home—just like it did for many of my clients before
we worked together—your content doesn’t need to work harder.
It needs to work smarter, with a strategy rooted in clarity, connection, and purpose.
So what does working smarter look like?
It means creating content and campaigns that not only get seen, but also genuinely resonate with the people who see them. Here’s how we build that kind of growth:
Turning Strategy Into Visibility
From 2M+ viral views from organic marketing to high-converting ads, we help your message reach the right people using smart strategy, standout hooks, and content that actually resonates.
Creating Connection Through Story
We blend emotional storytelling with content strategy to build trust and spark conversations, turning passive scrollers into loyal followers and future clients.
Building Aligned Growth
Whether it’s UGC, paid ads, or organic content, we help you grow with intention, so your visibility leads to real engagement, leads, and sales without sacrificing your brand values.
Turning Strategy Into Visibility
From 2M+ viral views from organic marketing to high-converting ads, we help your message reach the right people using smart strategy, standout hooks, and content that actually resonates.
Creating Connection Through Story
We blend emotional storytelling with content strategy to build trust and spark conversations, turning passive scrollers into loyal followers and future clients.
Building Aligned Growth
Whether it’s UGC, paid ads, or organic content, we help you grow with intention, so your visibility leads to real engagement, leads, and sales without sacrificing your brand values.
Cultivating Community Growth
It’s all about connection. We create engaging content that speaks to the hearts of your audience, fostering a community that’s not just big but deeply connected to your sustainability mission.
Boosting Brand Awareness
We know reaching eco-conscious customers is crucial. Our targeted social media strategies and real customer narratives help spotlight your brand, ensuring you’re seen and heard by the right people.
Enhancing Client Acquisition
& Retention
Our approach goes beyond the initial hello. We blend social media skills with genuine user experiences to attract new clients and keep them engaged and loyal to your brand and its values.
Hear from the community of brands and individuals who've experienced the magic of mindful marketing, genuine interactions, and positive impacts.
Play Video
Play Video
Play Video
Play Video
* Brand Awareness
* Community Growth
* Customer Acquisition
* Retention
* Brand Awareness
* Community Growth
* Customer Acquisition
* Retention
* Brand Awareness
* Brand Awareness
* Community Growth
* Customer Acquisition
* Retention
* Brand Awareness
* Community Growth
* Customer Acquisition
* Retention
* Brand Awareness
The H.E.A.R.T. Method
How I help values-driven brands create content that actually connects—and converts.
H – Hook with intention
How I help values-driven brands create content that actually connects—and converts.
Your Voice, Our Blueprint
We start by truly understanding your vision, ensuring your message is at the heart of our strategy.
H – Hook with intention
How I help values-driven brands create content that actually connects—and converts.
E – Emotion-led storytelling
I craft narratives that feel real and human—so your audience
doesn’t
just see your content, they feel it. This is how we build trust and connection, fast.By analyzing the landscape, competitors, and
audience preferences, we craft a tailored
game plan.
Smart Strategy
By analyzing the landscape, competitors, and
audience preferences, we craft a tailored
game plan.
E – Emotion-led storytelling
I craft narratives that feel real and human—so your audience doesn’t just see your content, they feel it. This is how we build trust and connection, fast.By analyzing the landscape, competitors, and audience preferences, we craft a tailored game plan.
A – Align with your message
No random trends. Every post ties back to what you stand for—whether that’s sustainability, healing, or slow living—so your voice stays consistent and clear.
A – Align with your message
No random trends. Every post ties back to what you stand for—whether that’s sustainability, healing, or slow living—so your voice stays consistent and clear.
Consistent Content
With regular, authentic posts, we maintain a connection between your brand and your audience.
game plan.
R – Repurpose what works
I look at what your audience already resonates with and build from there.
We double down on proven formats, voices, and topics to stay relevant without starting from scratch.
Active Engagement
We go beyond posts to foster real interactions, making followers an active part of your story.
R – Repurpose what works
I look at what your audience already resonates with and build from there. We double down on proven formats, voices, and topics to stay relevant without starting from scratch.
T – Test and track
Strategy doesn’t stop at posting. My team and I monitor what’s working,
refine what isn’t, and adjust based on real insights—not guesswork.
Data-Informed Decisions
Tracking and tweaking based on results, we’re always refining our approach.
T – Test and track
Strategy doesn’t stop at posting. My team and I monitor what’s working, refine what isn’t, and adjust based on real insights—not guesswork.
Community Focus
It’s not just about being seen; we aim to build a loyal community that genuinely resonates with your brand.
Real brands. Real people. Real growth through content that connects.
Real results from value-aligned strategy:
2.1M views on a single reel for a grief coach, growing her account from 167 to 4,000 followers in 3 months
Follower growth from 40K to 83K for a dating & relationship coach
200% increase in email sign-ups for a life design coach
250% boost in reach for a plant-based dietitian
17x ROAS from paid ads and 1.5M organic views in 3 months for a sustainable farmstay
These results came from thoughtful storytelling, clear positioning, and content built with purpose.
Click below to view my portfolio and see more brand results in action.
IG Feed Make Over
At Rouse Creatives, it's beyond just online visibility—it's about meaningful interactions and results.
Let's make your brand not just seen
but truly felt and chosen.
While I lead the strategy and direction, my team and I bring it to life, from planning to execution.
SOCIAL MEDIA MARKETING
We handle the full process, from strategy and content planning to creation, scheduling, community engagement, and reporting. The goal? Help you show up consistently with a voice that reflects your values and a presence that builds trust over time.
PAID ADVERTISING
We set up and manage Facebook and Instagram ad campaigns tailored to your goals, whether that’s lead generation, website traffic, or bookings. This includes pixel setup, A/B testing, custom audiences, retargeting, and performance tracking, so every penny spent works smarter.
UGC CAMPAIGN
We run user-generated content campaigns that tap into real voices—whether by working with creators or repurposing customer or guest content—to build connection and credibility through content that feels natural, not scripted.
SOCIAL MEDIA MARKETING
We handle the full process, from strategy and content planning to creation, scheduling, community engagement, and reporting. The goal? Help you show up consistently with a voice that reflects your values and a presence that builds trust over time.
PAID ADVERTISING
We set up and manage Facebook and Instagram ad campaigns tailored to your goals, whether that’s lead generation, website traffic, or bookings. This includes pixel setup, A/B testing, custom audiences, retargeting, and performance tracking, so every penny spent works smarter.
UGC CAMPAIGN
We run user-generated content campaigns that tap into real voices—whether by working with creators or repurposing customer or guest content—to build connection and credibility through content that feels natural, not scripted.
Together, we'll amplify your brand's voice,
ensuring it resonates and inspires action.
Together, we'll amplify your brand's voice,
ensuring it resonates and inspires action.
Together, we'll amplify your brand's voice,
ensuring it resonates and inspires action.
Work With Me
You care about the work you do, and you want your content to reflect that. Whether you’re aiming to grow your audience, build trust, or generate leads, I’ll help you do it with strategy and storytelling that feels true to your values.
Let’s turn your message into meaningful momentum…with content and campaigns that connect.